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Hour-long training sessions that leave everyone drained and often clueless? Content that doesn’t align with what learners need, let alone when they need it? In today’s L&D landscape, this is the unfortunate truth. You can bring change to your organization and your L&D programs by following some simple and tested techniques that marketers have been using for decades. For example, we all have submitted forms online in order to access a whitepaper or video, and received emails after the fact, welcoming us to a company. Or we are subscribed to newsletters informing us about the latest product updates. Visually appealing and speaking to our emotions, marketers know how to get our attention. So why not leverage this technique in L&D? Creating bite-sized content pieces that we deliver to our learners over time through multiple different channels doesn’t have to be complicated.

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