Predictive

One of the biggest areas L&D is lacking is the use of data. We barely scratch the surface with smile sheets and completion status reports. We look at meaningless data after the training has finished and none of our learners benefit from what we see, or don’t see. We hardly take any of the data and bring it into future L&D programs. Marketers on the other hand, are outstanding at leveraging data over time and pinpointing areas of concern. They make content adjustments on the go to offer the best possible experience. Using data doesn’t have to be difficult. Start with what you already have, such as time of day content is being accessed most, devices used to access content, or the number of shares, likes and downloads. From there, you can start tweaking content and your overall L&D programs. The goal is to move away from completion rates, and move towards measuring learner engagement and sentiment. This is where the real learning happens.

Download the eBook to continue reading about various data points  you can collect as you start adding tested marketing techniques into your L&D programs.

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