Proactive

New hires in an organization that just went through their onboarding training, or seasoned employees that sat through a new product training all have one thing in common: when they are back at their workstations, they often can’t recall what they learnt. You can change that by taking a page out of the marketing playbook. You can learn to be more proactive about delivering the right content, at the right time and place, to the right audience. Marketers, for example, use a funnel to better understand prospective customers and where they are in their customer journey. Equipped with that knowledge, marketers share content that is relevant to customers at any given time. This content is shared based on an action a customer takes or can be triggered at a certain time. Imagine you would be able to offer this to your learners! The good news is, it isn’t out of your reach.

Download the eBook to continue reading how you can integrate tested marketing techniques, such as a funnel, into your L&D programs.

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